Dorothy Lane Market has changed their loyalty program to DLM Club Rewards which is a a rewards based system. Before, you would use your card to take advantage of their special promotions each week and receive new coupons every month based on your loyalty.
Now, you can earn points based on your purchases and redeem them for some awesome deals on select products. You can earn points by:
- Earn 1 Point for every $2 you spend
- Earn 10 Points for $2 you spend on the 10th, 20th, and 30th of each month.
- Earn Bonus Points on select items throughout the store.
Now that you have earned points, you can now choose how you would like to redeem those points. You can sign into your account online to check your points status to see what you have earned. You will see signs with the Club Rewards Prices throughout the store or you can view the full list here.For instance, you can get bananas for only $0.09/pound by redeeming 100 points.
I live within walking distance of Dorothy Lane Market and I do shop there occasionally or just for a Killer Brownie treat, ;) I am definitely going to be more strategic in planning my trips so that I earn the bonus points to accumulate my points faster.
I love that I can choose how to use my points. Before, I would only use some of the coupons in my newsletter. With this new program, I know I will be able to maximize my savings when I redeem my points. I am loving the $1.99 Organic Valley Milk or $0.49 Trauth Milk by redeeming 300 points.