Everything I have read says you need to identify with a niche or topic and write with that focus. I totally agree, but I'm breaking the rule (more about why I'm a rule breaker in a second).
People typically read blogs by topic: parenting, cooking, frugality, faith, photography, professional blogging, etc, etc, etc. The list goes on and on! Your passion will likely identify you with one common niche. What topic would you mostly identify your voice best fits? That could be your target niche. Identifying within a niche will help your blog be *found* by those looking for information on that topic.
I am a mostly frugal blogger by niche I associate myself with when I fill out affiliate applications and respond to PR. I talk about many other topics with fitness/weight-loss being another big topic. I don't have a separate blog for this topic because I don't want to :) Honestly, I don't have a passion to write strictly in the weight-loss/fitness niche. I just want to share about it. What better place to do that than your blog.
Again, your blog is YOUR space to share YOUR thoughts. Sharing parts of who you are, regardless of your niche, helps people identify with you!
It is simply helpful to stay on topic within the blogging, list-making, PR community by staying in your niche. If you share various topics, like me, just outline those in your “About Me” page. That way visitors can see what topics you share and know where to jump in with questions, comments or pitches!
Visitors will likely stay to read your content based on the quality in the post and connectivity they feel, not necessarily your niche. It's the old switch and bait, only the good kind where they actually like what else you are sharing! You are technically still providing information within that niche…just not in every single post :)
If you are writing to share you voice, go ahead and color outside the lines. I bet your readers will like it…or they will simply skip ahead to the next post you have to offer :
|Action Plan: What will you identify as your blog's niche?|
Photo Credit: mkae