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Campbell’s has partnered with Kroger-affiliated stores to provide an electronic version of the well-known Campbell’s Labels for Education ^[2], this new program is called e-Labels for Education ^[1]. When you register your Kroger card, you will receive 1 point for each qualifying item you purchase using your registered Kroger card. So, my purchase this week earned my school 34 points. When those points add up, they can make a purchase out of the Labels for Education Merchandise catalog ^[3]. So, I got cheap soup this week at Kroger, and my school has more points to buy stuff – Win/Win!!

If you’re interested in signing up for e-Labels for Education ^[1], click here ^[1]. You will be asked for your Kroger (or participating store) card number and then choose the school (or schools – you can select more than one) to receive your points. Pretty simple!

Now, the nice thing is that you can still clip those labels ^[2] for your school too! So, your essentially getting double points to help out and ever little bit does help!

You can find more about how many points each paper label is worth with the original Campbell’s Labels for Education ^[2].